Presentation link
Timeline -> social media
1971 - Email
1979 - Usenet
1984 - Listservs
1988 - IRC
1991 - personal websites (cat pictures) - bulletin boards - chat
1995 - classmates.com
1998 - 2004 - blogs - podcasts - wikis
2005 - Web 2.0, user driven
http://www.getelastic.com/planning-social-media/
This post is part one of four from our Social Media Guide, a companion post to our presentation “Self-evolving eCommerce: Using Consumer Generated Content for Fun and Profit” at the Shop.org Annual Summit in Las Vegas.
Planning is the coach of a social media campaign. You must understand the field and generate a strategy for scoring.
1. Buy-in
Brand advertisers have an easier time with this (way more viral campaigns for brands than retailers)
2. Generate ideas
Keep a notebook (Google Notebook is useful, so is pen and paper)
3. Identify angle
Humor: Jockey Stop Squirming
Controversy: Dove Evolution campaign
Contest: Target dormroom contest in Facebook
Amazing: Ray-ban sunglasses
Emotional: 1-800-Flowers mother’s day
Informative: Sephora makeup how-to’s
Timely: Ice.com - Mr. Cupid
Ongoing: Blogs (Ecommerce Blogs of the Top Online Retailers)
4. Pick channel (blog, video, podcast, interactive)
appropriate to budget
appropriate to timeline
appropriate to angle
Tagging & folksonomies
http://www.slideshare.net/vanderwal/tagging-in-your-web-world/
